| Marketing Specialist II Job Description |
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| The following is a full job description for Marketing Specialist II. Here are the requirements and responsibilities for Marketing Specialist II along with statistics. If after reading this page you determine that Marketing Specialist II is not the position you are looking for, you may want to try one of these similar titles: Sales and Marketing Specialist II, Trade Marketing Specialist II, E-commerce Marketing Specialist II, Digital Marketing Analyst II, Inbound Digital Marketing Specialist II, Marketing Communications Specialist II, Social Media Communications Specialist II, Marketing Assistant II, Marketing Specialist IV |
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| Requirements and Responsibilities For Marketing Specialist II |
| Develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. |
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| Also referred to as: Marketing Generalist II, Marketing Representative II |
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| Similar Jobs: Sales and Marketing Specialist II, Trade Marketing Specialist II, E-commerce Marketing Specialist II, Digital Marketing Analyst II, Inbound Digital Marketing Specialist II, Marketing Communications Specialist II, Social Media Communications Specialist II, Marketing Assistant II, Marketing Specialist IV |
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| Level of Education: Marketing Specialist II Salaries with No Diploma, Marketing Specialist II Salaries with a High School Diploma or Technical Certificate, Marketing Specialist II Salaries with an Associate's Degree, Marketing Specialist II Salaries with a Bachelor's Degree, Marketing Specialist II Salaries with a Master's Degree or MBA, Marketing Specialist II Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
